Our Purpose is «We live circularity».

Our Purpose is embedded in our DNA and a natural expression of what we have been doing all along via our business model. The «natural cycle of paper» is easily recognized and acknowledged by everyone. Hence, paper is regarded as the most «earth-friendly» when compared with its competing alternatives. Our value chain is structured in a circular way and our strategical aim is to increase integration among our three divisions to maximize our impact for our business, environment and society.

Our Purpose is now verbalized and expressed as a visual surrounded by our Core Values.